IPO-focused Tuskys stages big promotion to drive holiday sales

Tuskys and Optiven Limited executives discuss 60 Days of Christmas with Tuskys promotion CREDIT | Optiven

This may be Tuskys’s last Christmas holiday sales season before it holds its IPO (initial public offering) expected next year. The supermarket operator is out to make the most of this festive season. It has launched a huge gifting programme called 60 Days of Christmas with Tuskys through which it aims to draw more shoppers to its stores this festive season and boost sales.

Tuskys shoppers need to spend at least Ksh3,000 at any of the retailer’s outlets across the country to enter the 60 Days of Christmas with Tuskys promotion and stand a chance to win the variety of prizes on offer.

Through the 60 Days of Christmas with Tuskys programme, Tuskys will reward lucky shoppers with parcels of land that they could use to build a home. The parcels of land Tuskys will give away to its lucky customers are 1/8 acre in size and located in Machakos. Tuskys has partnered with real estate firm Optiven Limited for the land giveaway.

In addition to land, lucky Tuskys shoppers this festive season can also win a variety of other prizes from goats to shopping vouchers and a special hire purchase arrangement that doesn’t attract interest.

Tuskys’s 60 Days of Christmas with Tuskys promotion programme launched on November 24 and is expected to run through January 5. The retailer hopes this programme will boost its Christmas sales, and hopefully contribute to building more investor appetite for its stock as it gears up to finally launch its long-awaited IPO next year.

Tuskys currently operates 60 supermarkets across Kenya. It also has operations in Uganda.